Dryer with Steam Technology

As part of a copywriter candidate test, I was prompted to create copy for Whirlpool’s new dryer with steam technology.

1. A line that should quickly communicate the benefit of Steam dryer technology in a consumer-friendly way:

Avoid life’s little wrinkles.

2. An explanation of Steam dryer technology as it would appear in a catalog:

Introduce dry cleaner quality to your daily cycle. With advanced steam dryer technology, a small spray of water combines with the dryer’s heat to create a vapor that moistens and relaxes your clothes. The steam eliminates unwanted smells and penetrates unruly wrinkles.