As part of a copywriter candidate test, I was prompted to create copy for Whirlpool’s new dryer with steam technology.
1. A line that should quickly communicate the benefit of Steam dryer technology in a consumer-friendly way:
Avoid life’s little wrinkles.
2. An explanation of Steam dryer technology as it would appear in a catalog:
Introduce dry cleaner quality to your daily cycle. With advanced steam dryer technology, a small spray of water combines with the dryer’s heat to create a vapor that moistens and relaxes your clothes. The steam eliminates unwanted smells and penetrates unruly wrinkles.